DDeco4U
LiveDeco4U
Home & Décor
A home-décor commerce experience with rich product discovery and a checkout tuned for conversion — headless, fast, and easy for the team to merchandise.
- Next.js
- TypeScript
- PostgreSQL
- Tailwind CSS
Case Studies
LiveHouse of Velore
House of Velore
Rebuilding a boutique fashion label's storefront into a fast, accessible commerce experience that scales with the collection.
- Fashion & Retail
- 2025
- 7 min read
Overview
Project overview
House of Velore came to us with a beautiful brand trapped inside a slow, template storefront. We rebuilt the commerce experience from the ground up on a headless stack — keeping the considered, editorial feel of the brand while making every page fast on real devices and every product easy for the team to merchandise.
- Client
- House of Velore
- Industry
- Fashion & Retail
- Category
- E-Commerce
- Role
- Design & engineering
- Year
- 2025
The challenge
The business challenge
The existing storefront looked the part but converted poorly: pages took seconds to become interactive on mobile, the catalogue was painful to update, and the checkout leaked customers at every step. Growth was capped by the platform, not the brand.
Discovery
Discovery & strategy
Where we started before writing code — framing the problem, the constraints, and the plan.
Audited the funnel, not the theme
We instrumented the live store and found most drop-off happened before the product image even loaded. That reframed the project from a redesign into a performance and architecture problem.
Modelled the catalogue for merchandising
We worked with the team to model collections, variants, and editorial content the way they actually think about a season — so the CMS mirrors their workflow, not a developer's schema.
Set a performance budget up front
Before a line of UI, we agreed on hard budgets for LCP and interaction latency on a mid-range phone, and wired them into CI so regressions fail the build.
Architecture
System architecture
A headless commerce architecture: a Next.js storefront rendering on the edge, a typed commerce API in front of the catalogue and orders, and Postgres as the system of record — cached aggressively so the browse stays instant.
Client
Server-rendered storefront with streamed product pages and an accessible, keyboard-complete checkout.
- Next.js
- React
- TypeScript
Commerce API
A typed service fronting catalogue, cart, and orders, so pricing and inventory rules live in one place.
- Node.js
- TypeScript
Data
Postgres as the source of truth for products and orders, with read paths cached for instant browsing.
- PostgreSQL
- AWS
Decisions
Design decisions
The trade-offs worth explaining — what we chose, and why it was the right call for this build.
Headless over a monolithic platform
Decoupling the storefront from commerce let us hit our performance budget and gave the team a CMS that fits how they merchandise — without fighting a theme system.
Edge rendering for the browse path
Product and collection pages are read-heavy and shareable, so rendering them close to the user made the catalogue feel instant on mobile networks.
One-page, progressively enhanced checkout
A shorter, keyboard-complete checkout that works before JavaScript loads removed the biggest source of funnel drop-off.
Stack
Technology stack
Every layer of the system, and the tools chosen to build it.
- Frontend
- Next.js
- React
- TypeScript
- Data
- PostgreSQL
- Infrastructure
- AWS
Features
Key features
The parts of the build that carried the most product weight.
Editorial collections
Merchandisers compose seasonal stories with rich media, no developer required.
Instant search & filtering
Faceted search over the catalogue that stays responsive as the collection grows.
Frictionless checkout
A single, accessible checkout with saved details and clear error recovery.
Performance budgets in CI
Core Web Vitals enforced on every pull request so speed never regresses.
Results
The outcome
The rebuilt storefront became fast on the devices customers actually use, and the team can now run a season without engineering support. Browsing feels instant, and the checkout holds onto the customers the old flow was losing.
Retrospective
Lessons learned
What the engagement taught us, kept honest rather than tidy.
Performance is a product feature
Framing speed as a budget with a number made it a shared goal instead of a nice-to-have.
Model the CMS around the team
The catalogue model that matched how they merchandise paid for itself the first week after launch.
Ship the checkout first
Validating the highest-leverage path early meant the rest of the build had a proven foundation.
Related
Related projects
Other work with a similar shape — by industry, stack, or the problem it solves.
- FSFuture ScreenIn Development
Future Screen
Digital Media
A digital-signage control plane for scheduling and pushing content to screens in the field — built for reliability and remote management at scale.
- Next.js
- Node.js
- PostgreSQL
- Docker
- DDreamDeskLive
DreamDesk
Productivity
A workspace platform that pulls tasks, notes, and scheduling into one calm surface — multi-tenant, keyboard-driven, and quick even as a workspace fills up.
- Next.js
- tRPC
- Prisma
- PostgreSQL
- Redis
Have a problem worth solving well?
If the thinking above matches the standard you're after, tell us what you're building. We'll be honest about fit and outline a concrete first step.